Privacy Policy
Thank you for visiting itsdogplay.com. Your privacy is of paramount importance to us. This Privacy Policy sets forth our commitment to safeguarding your personal information and your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We are dedicated to transparency and ensuring that your data is handled with care, respect, and in full compliance with legal requirements.
1. Introduction
At itsdogplay.com, we are fully committed to protecting the personal information and privacy of our users. We understand the importance of maintaining confidentiality and security and are dedicated to handling your personal data with the utmost transparency, fairness, and legality. Whether you are simply browsing our website or creating an account, we ensure appropriate protection and use of information collected through our services.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users who interact with the services provided through itsdogplay.com. It outlines how personal data is collected, used, disclosed, and safeguarded in connection with our website.
For the purposes of the General Data Protection Regulation (GDPR), itsdogplay.com is the data controller of your personal data. You may contact us regarding any questions or concerns about this Policy or your personal data at: [email protected].
3. Categories of Data Processed
We may collect and process the following categories of personal information:
a. Usage Data
Information about how you use our website, including your IP address, browser type, operating system, traffic data, location data, and other diagnostic data relating to session activity.
b. Account Data
Personally identifiable information such as your name, mailing address, email address, and telephone number, provided when creating an account or placing an order.
c. Profile Data
Details such as your communication preferences, purchase history, browsing behavior on our site, and responses to surveys or promotions.
d. Communication Data
Correspondence and support inquiries submitted via contact forms, email communications, and customer service interactions, as well as metadata associated with such communications.
e. Technical Data
Details about the device(s) you use, including type, configuration, operating system version, settings, and unique device identifiers.
f. Transaction Data
Information about transactions you carry out on our site, including payment details, billing information, shipping address, and purchase records.
g. Preference Data
Data collected about your marketing preferences, newsletter subscription status, product interests, and consent to promotional offers or third-party communication preferences.
4. Legal Bases for Processing
We rely on the following lawful bases, in accordance with Article 6 of the GDPR and CCPA standards, to process your personal data:
a. Legitimate Interests: To monitor and improve our services, secure the website, and detect/prevent fraud.
b. Contractual Necessity: To fulfill orders, provide customer support, and carry out other contractual obligations.
c. Legal Requirement: To comply with our legal and regulatory obligations.
d. Consent: Where you have given us explicit permission for specific forms of data processing, such as subscribing to marketing emails.
5. Your Rights
As a data subject within jurisdictional scope of GDPR or CCPA, you have the following rights:
– Right of Access: You may request access to the personal data we hold about you.
– Right to Rectification: You may request correction of any inaccurate or incomplete data.
– Right to Erasure (“Right to be Forgotten”): You may request deletion of personal data, where legitimate grounds apply.
– Right to Restriction of Processing: You may limit the way your data is processed under certain conditions.
– Right to Data Portability: You may request transfer of your data in a commonly used electronic format.
– Right to Object: You may object to certain processing, such as profiling or direct marketing.
– Right not to be subject to automated decision-making: You have the right not to be subject to a decision based solely on automated processing without your explicit consent.
To exercise your rights, please contact us at [email protected]. We may require you to verify your identity before fulfilling your request.
6. Security Measures
We implement and maintain appropriate technical and organizational measures to safeguard your personal information. These include:
– Data encryption across network transfers and sensitive storage
– Role-based access controls to restrict unauthorized access
– Regular system and software updates to address security vulnerabilities
– Secure backups and disaster recovery mechanisms
– Employee training on data protection, privacy, and secure data handling
Despite our safeguards, no online transmission or storage system can be guaranteed 100% secure. We encourage all users to protect their personal data and use strong passwords.
7. International Transfers
We may transfer and store your personal information outside of your country of residence, including to jurisdictions that may not provide the same level of data protection. When we do so, we comply with applicable legal safeguards including:
– Execution of Standard Contractual Clauses approved by the European Commission
– Verification of adequate protection under official adequacy decisions
– Supplemental measures as advised by data protection authorities
By using itsdogplay.com, you acknowledge and agree to such transfers.
8. Data Retention
We retain your personal information only as long as necessary for the purposes stated in this policy, subject to applicable laws and internal data retention rules. Specifically:
– Usage Data: Retained for up to 12 months for analytics and system optimization
– Account Data: Retained for the life of the account and deleted within 30 days after account closure, unless retention is required by law
– Transaction Data: Retained for up to 7 years for tax and compliance audits
– Communication Data: Retained for up to 3 years from last interaction
– Technical Data: Retained for analytical purposes for up to 12 months
– Preference Data: Retained until you revoke consent or request deletion
9. Cookie Policy
Our site uses cookies and similar tracking technologies to optimize user experience and functionality. Cookies fall into the following categories:
– Essential Cookies: Required for basic website operations (e.g., login, shopping cart)
– Functional Cookies: Enable enhanced functionality such as language preferences
– Analytical Cookies: Provide aggregated insights into user behavior and performance metrics
– Performance Cookies: Track site performance to improve speed and usability
We do not use cookies to serve personalized advertising without your consent.
10. Cookie Management and Compliance
Upon your first visit to itsdogplay.com, we display a cookie consent banner. You may accept or reject non-essential cookies at any time through our cookie management tool or by configuring your browser settings.
Under GDPR and CCPA, you have the right to:
– Know what cookies we use
– Withdraw previously given consent
– Prevent cookies from being stored, except for essential ones
Cookie settings can be reviewed and updated through our website footer or support section.
11. Children’s Privacy
itsdogplay.com is not directed to children under the age of 13. We do not knowingly collect or process personal data from children. If we become aware that personal data has been collected from a child without verifiable parental consent, we will take steps to delete such data promptly.
12. Policy Updates and User Notifications
We may update this Privacy Policy from time to time to reflect changes in legal obligations, technologies, or the way we operate. We will notify users of any material changes by posting a revised policy on our website and indicating that updates have been made. Continued use of itsdogplay.com after such modifications signifies consent to the updated terms.
13. Contact Us
If you have questions, concerns, or requests relating to this Privacy Policy, or if you wish to exercise your data protection rights, please contact us via email at:
We are committed to addressing all privacy inquiries promptly and in accordance with applicable law.
We affirm our ongoing compliance with data protection obligations and remain available to support you in safeguarding your personal information.